Η Jiangsu Five A οδοντόβουρτσα εργοστάσιο ανθίζει και μαραίνεται
Feb 19, 2020
DuringtheQingDynasty, LiuWanxingbuiltYangzhou&# 39? Sfirstbeefbonetoothbrush.WhatLiuWanxingdidn&# 39? Texpectisthataftermorethan170years, hischildrenandgrandchildrenmadethisindustrybiggerandstronger.Atpresent, thetoothbrushesproducedbyHangjihaveoccupied60% ofthenationalmarketand35% oftheworld&# 39?. Smarket.AsanativeofHangji, YangZhaojin, likeeveryoneelse, wasengagedintheproductionandsalesoftoothbrushesthathisparentshaddone.Intheearly1990s, YangzhouWuaiToothbrushFactorywasestablished.JiangsuFiveLoveGroupCo, Ltd.In2003, afterColgate&# 39? swholly-ownedacquisitionofthedomesticbrandSanxiaotoothbrushes, Wuaitoothbrushesroserapidly, accountingforupto30% ofthedomesticmarket, effectivelyfillingthemarketgapleftbytheacquisitionofSanxiao.FiveLovehasalsoreachedagloriousperiodofhisdevelopment.Enlistedbyvarioushonorsandwiththestrongsupportofvariousfinancialinstitutions, YangZhaojinbeganhisambitiousinvestmentexpansionplan, tryingtosurpasstheheightoftheSanxiaoGroup, whichwasfoundedbyhisfellowKoreanHanping, inthefie ldoftoothbrushes.In2003, YangZhaojin
30millionyuanimportedfromGermanytheworld&# 39? Stopbrushingequipment, expandedproductioncapacitytoimproveproductionandquality, onlytofindoutaftertheequipmentwasboughtback, therelatedsupportinginvestmentisalsomillionsandmillions, theseequipmentdidnotcreatearesponseafterthepurchaseValuable.Inthemarket, thefivelovetoothbrushsiegeisslightlylower, whichhassuccessivelyfilledthegapleftbythethreesmiletoothbrushes.However, theenlargedmarketsharefailedtofillthelostprofitsduetoinvestmentfailure, soYangZhaojindecidedtotransitiontootherindustriestoobtainhigherprofits.Duetoabundantfundsandhugecreditsgrantedbymajorbanks, YangZhaojininvestednearly100millionyuantobuildabatchofhousingonthenewlyacquiredindustriallandinthenameofbuildingemployeedormitories, hopingtoentertherealestateindustryatalowcost.Butbecauseofthenatureoftheland, thesehousesfailedtosellandhundredsofmillionsofdollarsweredeposited.ThisseriesoferroneousinvestmentshasreducedWuai&# 39? Smainbusinesstoothbrushintoawageearnerformajorbanks.Thehugeamount ofvestmentmadethebankingindustrysmelltherisks.TheconservativebanksstartedtoacceptloansfromWuai.Wuai, thathadafundinggap, hadtouseprivatefinancingtorepeplacethevacactionsftftbankbankending.
Theglobalfinancialcrisisthateruptedin2007andthecontinuousappreciationoftherenminbigraduallymadeWuaiGroupaslavetothelendingmarket.WuAibegantobearheavyinterest, sinkingstepbystep.Attheendof2013, thecrisisoffivelovesfinallybrokeoutinthepublic&# 39? Ssight.Thedebtsowedtofinancialinstitutionsandprivateloansweremorethan400millionyuan, andworkers&# 39? Wageswereowed5millionyuan.ThedoorofWuaibegantobeblockedconstantly, andthemainbusinesstoothbrushcouldnolongerbeproducedandsoldnormally.Thiswinterinearly2014wasextremelycoldforWuai.